What’s New in Personalized Merchandising

Shopping on the Internet has become the norm in many places all over the U.S. In fact, people are not only buying their next pair of new shoes online but their groceries too. In fact, as time goes by, manufacturers and retailers are making it even easier to buy things online by having items shipped to offices, homes and other places too. Additionally, while these businesses have people on the hook, it is important to note that there are other innovative efforts coming down the pike. Some of which are geared toward using personalized merchandising to increase a company’s sales conversion rate. To make sure that these initiatives are successful enough to meet these needs and more, the incorporation of AI and Personalized merchandizing is also going hand in hand.

So, what is new in this scene that everyone should know about? Let’s see, the marketing world is reporting on how they can improve Personalized Merchandising with the use of Artificial Intelligence.

Sales loyalty Techniques to Increase Conversion Rates

When it comes to marketing and sales conversions, the small business must be able to compete with the large corporations effectively. This is especially true in cases where sales loyalty is being built on AI and Personalized merchandising platform. Simply put, the larger companies are now using these marketing schemes to ensure their customers see their brand as superior in every way. For instance, once AI technology has gathered, stored and analyzed a consumer buying needs, they can personalize the shopper’s experience. These marketing strategies can be accomplished in many different ways including offering discounts on purchases that individuals’ buy on a regular basis.

Great Savings with Additional Purchases

Just like brick and mortar retail stores offer deeper discounts for buying more merchandise, personalized merchandising and Ai can help businesses to take advantage of the same. For instance, whenever a consumer adds merchandise to their online shopping cart, they are often encouraged to buy more for bigger savings. Also, because the cost of shipping can be very costly, consumers are normally encouraged to buy more so that they can take advantage of these and other freebies.

Personalized Merchandising and AI are expected to be an increasingly growing trend in online marketing. Based on the information supplied on these topics, it is considered to be a win-win for the consumer and the business too. Just like the saving increase when people buy more in a physical retail store, Personalized Merchandising online is a coveted way to do business in order to sure higher conversion rates.

Michael Lacy and Jim Larkin Have Set Up The Frontera Fund To Help End Discrimination Against Immigrants

Michael Lacy and Jim Larkin thought that Sheriff Joe Arpaio was finally going to face the music when he ended up being convicted of criminal contempt. Unfortunately, this wasn’t the case, because President Trump pardoned him for the conviction, and it’s possible it had something to do with the fact that Arpaio loudly supported his birther accusations against President Obama.

While people were happy to see the Sheriff lose his bid for another reelection, they were extremely upset when he didn’t have to pay any consequences for the harm he had caused during his time spent as Sheriff.

Joe Arpaio was known to do anything within and beyond his scope of allowed powers to combat illegal immigration.

The problem with this approach is that he ended up violating the civil rights of many of the people he blamed for America’s own issues. In 2011, a judge in the U.S. district Court issued a preliminary injunction against the Sheriff as well as the Sheriff’s Office, which directed them to stop racially profiling Latino drivers.

This did nothing to stop the profiling and other actions that continued to occur, but in 2013 a ruling against him and the Sheriff’s Office cemented the fact that Arpaio had, indeed, violated the earlier ruling. Even though Arpaio was adamant that he didn’t understand the previous ruling, which was very clear, this led to his conviction. Learn more about Jim Larkin and Michael Lacey: http://www.laceyandlarkinfronterafund.org/about-lacey-larkin-frontera-fund/relevant-links/

The story doesn’t end there, and this is where Michael Lacey and Jim Larkin come in. Many people did not know that behind the scenes there was even more going on. Sheriff Arpaio’s crimes had been featured over and over in the Phoenix New Times.

Instead of giving up on the matter when friends of Arpaio’s in the county attorney’s office sent out a grand jury subpoena that would give them information about the people who worked at the paper, the Phoenix New Times put out an expose. Read more: Lacey and Larkin Frontera Fund and Michael Lacey | LinkedIn

The article was huge, and Arpaio wouldn’t let it go. Instead, he sent in armed deputies to the homes of Michael Lacy and Jim Larkin and took them to two separate jails that he managed. The illegal detaining of the two men caused so much uproar that they were released the very next day.

After a long battle in court it was determined that their arrest was illegal and that it was clear that Arpaio had sent his men out to get rid of his critics.

Maricopa County then had to pay $3.7 million in settlement money to Lacey and Larkin, but instead of keeping the money, the reporters set up the Frontera Fund. This organization now offers help to Latinos and Hispanics who have felt the effects of discrimination.

Jim Larkin has commented that it was the lessons he learned early in life, which taught him to help the downtrodden and poor, that inspired him to get on the side of Mexican immigrants.

To this day, the Frontera Fund is donating money to causes and non-profits that make life easier for those who being discriminated against.