Crispin Porter & Bogusky Global CEO Lori Senecal had the story of her career featured in a recent article by GC Report. Lori Senecal maintains that her success in the world of business has been due to the events of her early life. She comes from a successful family and watching her older siblings attain high levels of success gave her the motivation to herself achieve great success in life. When one diligently looks at Lori’s story, it is not hard to see why she has been such a success in business and life.
A Reputation for Consistent Excellence:
Lori graduated from college after being awarded a degree in sales and marketing. Upon entering the business world she immediately set out on a course to attain entrepreneurial success. Lori has consistently demonstrated that she is highly talented at leading organizations to a position that is better than when she came on board. For this reason, Lori has always been in high demand amongst employers. There have always been executives that were more than happy to bring on someone with Lori’s track record to be a leader in their company. She launched TAG Ideation in 2003, a unit that focussed on young adults. She has also worked with some of the leading brands in the global market including Nestle, Weight Watchers, Staples, Xbox, Applebee’s, Sprint, InBev, Molson and Coca-Cola. In 2015, Lori ascended to her current position with prestigious advertising agency Crispin Porter & Bogusky. Check out huffingtonpost to see more.
Impressive List of Achievements:
Lori’s list of achievements is obviously quite long, but to name a few, she is a director at the Ad Council Board, winner of the Quantum Leap Award in 2013 and was named the Woman to Watch in the advertising industry in 2014.
Impressive List of Abilities:
Lori’s long list of skills is a major contributing factor in her ability to attain such high levels of success in so many avenues. She is always looking to improve her skills and is a true expert in advertising, marketing and digital strategy. Her ability with brand architecture is also truly impressive. She also has a reputation as someone who loves to mentor aspiring entrepreneurs.
Taking Crispin Porter & Bogusky to New Heights of Success:
Revenue at Crispin Porter & Bogusky has increased by 21% since Lori took over as CEO. She believes that her creativity has been the key factor that has helped her push the envelope and take the company to new heights of success. You can visit YouTube for the videos.
The Awards Continue to Accumulate:
Awards have continued to follow Lori as she has embarked on her tenure as CEO at Crispin Porter & Bogusky. The company was one of the recipients of the Creativity Innovators of the Year Award in 2017 by Advertising Age, while Lori was named to the list of Agency Executives to Watch in 2016. She was one of only four executives who were bestowed this distinction.